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Google Ads for Shopify, without the leaks

Shoptician runs 60+ checks on your Shopify store’s Google Ads and ranks what to fix first.

  • Free
  • No card
  • Never changes your account

By continuing you agree to the Terms of Service and the Privacy Policy.

Built by Dan KabakovGoogle Partner certified since 2016

Sample report for a demo Shopify store
Sample Shopify store

Account score

56/100

29 fixes found. Top 3 first:

  1. Count only real sales as conversionsCarts and checkouts count as conversions too
  2. Give brand searches their own campaign$1,800 of brand clicks mixed with the rest
  3. Speed up your top page on phones6 seconds to load on mobile

Featured in

  • Search Engine Land
  • PPC Land
  • The Ad Podcast
  • CMO Times
  • Marketer Magazine
  • eCommerce Manager

Sample Shopify store, last 30 days

Where Google Ads budgets leak

Tracking

1,000

sales in Google Ads. Your Shopify store had 500.

Search terms

$3,400+

spent on searches that never made a sale

Structure

$1,800

of brand clicks hidden inside other campaigns

Merchant Center

240

Shopify products disapproved, so they never show

Performance Max

$900

of PMax spend sent to /blogs/ and /policies/ pages

Landing pages

6s

for the top page to load on a phone

Sample report

See what to fix next

Every fix in plain words, most important first. This one is from a sample Shopify store.

Sample Shopify store · Google Ads audit

56/100

Account score

29 fixes found9 of them critical

Score by area

  • Foundation and Setup50
  • Campaign Strategy52
  • Keywords and Targeting71
  • Ad Copy and Assets60
  • Landing Pages and CRO48
  • Audiences and Remarketing63

Top 3 fixes

  1. Count only real sales as conversionsGoogle bids as if every cart were a sale.

    How to fix it

    1. Keep one purchase action as primary
    2. Move add to cart and checkout to secondary
  2. Give brand searches their own campaignBrand clicks hide what new customers cost.
  3. Speed up your top page on phonesShoppers leave before the page loads.
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How it works

Your fix list in three steps

  1. Connect Google Ads

    Sign in with Google. We only read.

  2. We run 60+ checks

    Across six areas, from tracking to audiences.

  3. Fix what matters

    Your score and a ranked fix list, in plain words.

Connects to Google Ads, Merchant Center and GA4. No Shopify app to install.

Your account stays yours

We only read. We never change anything.

What we read

  • Campaigns, keywords, search terms, ads and audiences
  • Conversions, up to 90 days
  • Merchant Center and GA4, if connected
  • Your public store pages

What we never do

  • Change a bid, budget or campaign
  • Sell your data
  • Use your Google data for advertising or marketing emails
  • Keep access after you revoke it

Google’s sign-in has no read-only option for Google Ads, so it asks for full access. We only read, and our Terms of Service say so. Remove access any time in your Google Account.

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Who built it

Built by a Google Ads specialist

“I’ve run paid search and Shopping campaigns for 10 years. Shoptician runs the checks from my own audit framework.”

Dan KabakovFounder of Online Labs

Also in your free account

Five more free tools

  • Budget Split

    Your spend split next to a recommended one

  • PMax vs Shopping

    Which setup fits your store right now

  • Feed Health

    Missing or weak fields in your product feed

  • AI Visibility

    Can AI assistants read and name your store?

  • Competitor Shopping

    Who shows up next to your products

FAQ

Questions before you connect

Will it change my Google Ads account?

No. We only read and never change anything. Google’s sign-in has no read-only option for Google Ads, so it asks for full access. You can remove access any time.

Do I need a Shopify app?

No. Shoptician is not a Shopify app. You sign in with Google and it reads your ad account. Nothing goes into your theme, checkout or admin.

Is the Google and YouTube app covered?

Yes. The app links your store to Merchant Center and Google Ads. Shoptician checks what it set up on the Google side. Connect Merchant Center to include your product feed.

How does it check my sales tracking?

It reads the conversion actions in your Google Ads account. It flags orders counted twice and carts counted as sales. Add your monthly Shopify orders to your profile. Then it compares them with Google Ads.

Do I have to connect Merchant Center?

No, it is optional. Without it Shoptician still checks Google Ads and your store pages. With it you also see disapproved and limited products.

Is Shoptician really free?

Yes. The audit and the tools are free. No card needed.

What happens after the audit?

Work through your fix list, most important first. Or send the report to Dan for a free review.

Find the leaks in your account

Your score, a ranked fix list and five free tools.

  • Free
  • No card
  • Never changes your account

By continuing you agree to the Terms of Service and the Privacy Policy.